As part of the TRiFOCAL initiative, a number of London Boroughs were selected to deliver TRiFOCAL activity in their boroughs. Between September 2017 and October 2019, TRiFOCAL delivered activity across London to raise awareness around the three food behaviours of healthy and sustainable eating, food waste reduction and food waste recycling. A consumer-facing campaign was developed - ‘Small Change Big Difference’, which aimed to encourage consumers to stop wasting food, eat healthily and sustainably and recycle more inedible food waste.