It was announced last Friday that TRiFOCAL’s citizen facing campaign, Small Change Big Difference, has been shortlisted in the ‘Integrated Campaign of the Year’ category in the first edition of the Prolific London Awards 2019. This category rewards London based campaigns that successfully integrate digital and offline communication activities.
Small Change Big Difference painstakingly combines three core messages for; food waste prevention, healthy sustainable eating and encouraging food waste recycling, communicated primarily through the website and social media channels. In addition to targeting a range of audiences across London with insightful and useful content, offline programmes have also been developed for schools, community groups, and businesses to ensure that the complex messaging resonates with each. In addition, the campaign targets the general public with the support of a select number of London Borough Councils.
Campaign dissemination is also underway across the EU, via 10 nominated cities.